Essay on Burger King Organizational Change - 859 Words

Burger King’s strategy is to dominate globally – goal- in the fast food market –scope - by having low cost and premium food items and efficiently producing them -competitive advantage (Mitchell). They believed that low prices would create a higher demand for their product - logic. Before they decided to restructure Burger King was structured traditionally with a full executive team, cubicles and daily cross-functional meetings. The company decided to change the architecture of their firm and use that to alter their company culture. They combined their global brand marketing department and their operations department. They believed that this would lead to â€Å"faster decision-making, increases regional accountability, and† would ensure†¦show more content†¦This being said, Burger King’s restructuring followed both theories of change – Theory O and Theory E. Theory O was more prevalent and a larger objective for Burger King, as the ke y goal was to develop organization capabilities and culture, which would ideally produce sustained high performance. One way they tried to accomplish this was by changing the desk layout, to make it simple and informal, with no dividers or ‘special’ offices. While Theory O was the key objective for Burger King, it cannot be ignored that they also used the Theory E approach, which is based more on results-driven actions and economic value. Burger King assumed this theory with their layoffs of several hundred employees. An issue Burger King faced was that there was a misfit between their competitive strategy and their architecture and culture. To correct this they fired 413 employees, Jose Tomas, head of human resources and communication, said, â€Å"‘the cuts were needed to boost Burger King’s performance.† â€Å"We want to drive efficiencies’† (McClatchy). They stopped trying to be edgy in their advertisements as it had not brought in new customers, and it did not suite a fast-food restaurant and had their TV commercials â€Å"focus single-mindedly on sights and sounds of the burger’s ingredients being washed and diced†, a marketing campaign more aligned with their strategy (Babej). They also decided to change the brightShow MoreRelatedI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies t hey use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm s growth in the marketplaceRead MoreSample Resume : Small Business Management Essay1451 Words   |  6 Pagesquality products, like as burgers, fries, drinks, muffins, etc, which are safe and reliable, but not only does the quality of the products matter, the good value for money affects the business. Vision McDonald s vision is to be the world s best quick service restaurant experience and providing them outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. †¢ Burger King In 1954 David Edgerton opens Insta Burger King in Miami, selling fire-grilledRead MoreMcdonald s, Burger King And Wendy s I Started1302 Words   |  6 PagesIndividual Assignment #1 Comparing McDonald’s, Burger King and Wendy’s I started to see some interesting aspects to their marketing strategies. First by focusing on their main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offerRead MoreHuman Resource Management : An Organization Essay1429 Words   |  6 Pagesenperienced and self-motivated employees are the gems of any company.So,if HR mangers can pick these gems from society than only it help in enhancing organizational efficiency and effectiveness in terms of achieving organizational goals. According to me there are 4 objectives which should be achieved by HR professionals in order to achieve organizational goals which are given below: 1.Staffing Objectives: It can be achieved by hiring adequate staff in the companyRead MoreMcq for Marketing951 Words   |  4 Pagesoperational planning | | | E) | staff management | | | | | | | | 2 | | Seeds of Change is a company that specializes in the preparation of organically grown frozen meals. Its _____ reads, At Seeds of Change, we re committed to making delicious foods that are healthy for you as well as the planet. | | | A) | strategic plan | | | B) | mission statement | | | C) | organizational objective | | | D) | tactical plan | | | E) | situation assessment | | | | | | Read MoreSwot Analysis: Mcdonalds vs. Burger King2969 Words   |  12 PagesSwot Analysis McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets themRead MoreMcdonalds and Burger King Essay2540 Words   |  11 Pagesemployees provided no feedback in terms of double-checking orders or communicating any delays that might occur. we did not see a manager present during our entire visit. Burger King #8226; Burger Kings goals seemed quite clear. They want to individualize each customers order and provide the fastest service possible. #8226; Burger Kings policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, YourRead MoreMcdonald s Impacts Of Globalization And Technology1315 Words   |  6 Pages Furthermore, McDonald s vision, mission, and stakeholder impacts will be presented which is essential. Globalization and Technology Change Impacting McDonald s McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. â€Å"Globalization is the increasing economic interdependence among countries and their organizationsRead MoreContempory Management Functions Essay example1152 Words   |  5 Pagescompanies today use contemporary management functions in the work place. Companies Such as subway, burger king and McDonald’s are all very structured from top to bottom of the company and people are constantly striving to think of ways to improve productivity thus maximising profits. Yang (2012), Talks about all the hugely complex mathematical equations that now go into various parts decision making in Burger King and McDonald’s. Although the equations are to complex to understand to the average person itRead MoreCsr Mcdonalds1534 Words   |  7 Pagesbring up Burger King’s CSR policy which says that â€Å"Directors, as well as officers and employees, are expected to act ethically at all times and to adhere to the Companys Code of Business Conduct and Ethics. We share the concerns of our neighbours and employees about the future of our planet and the need to protect and conserve precious resources. Each of us is responsible for ensuring that our Company conducts its business with honesty, integrity and the highest ethical standards.† (Burger King Website)

An Ethnography Of Wall Street - 986 Words

Employing a Gender Lens When looking at the issue of corporate crime, it becomes apparent that gender is a factor that can play a significant role. Within the article An Ethnography of Wall Street, it is described that because of a social hierarchy, the majority of those in CEO positions are white males while those in lower positions tend to be more females. As discussed in the documentary Inside Job, the males in corporations featured tended to be impulsive risk takers which can be related to the idea of â€Å"doing masculinity†. Using these sources, one is able to create a critique of the theory emancipation in accordance to corporate crime. Through the analysis of the documentary Inside Job and the article An Ethnography of Wall Street, it can be determined that corporations are gendered and are based around a sense of masculinity. Through the analysis of the article An Ethnography of Wall Street with consideration of gender, one can seen that gender plays a significant rol e with big corporations such as the one discussed. It is stated with Karen Ho’s article that the majority of those in higher positions such as CEOs are white male, in comparison to those in lower positions which tend to be women and minorities. Placement of the building is described by the author to illustrate the segregation of people’s ranking in the corporate based on factors including gender, race and social class. Women are typically seen more in the back office of the corporation meaning that theyShow MoreRelatedBook Review of Liquidated: An Ethnography of Wall Street999 Words   |  4 PagesLiquidated: An ethnography of Wall Street. Durham: Duke University Press, 2009. In the wake of the recent financial crisis, many commentators attempted to analyze the roots of the conflict from a political or economic perspective. Anthropologist Karen Ho, a veteran of Wall Street as well as an academic, attempted to understand the reason that Wall Street behaves the way it does in her 2009 anthropological study of American finance entitled Liquidated: An ethnography of Wall Street from a culturalRead MoreHow Does The Control Of Production Mean For The Media Produced?878 Words   |  4 Pagesthe sites and the products they generate are responsible for type of perception that consumers take from them. For example the graffiti artist Banksy’s main sites of production are public spaces, including buildings, walls and art galleries. The space that Banksy and other street artists occupy puts them in direct conflict with the state and other organizations that see this kind of installation as destructive and illegal. This conflict in itself brings prominence and publicity to the messageRead MoreLeadership And Strategic Decision Making1667 Words   |  7 Pagespolicymakers, but also the potential to mobilize resources in the future (Meyer and Staggenborg, 2007). Methodology This project will apply a mixed method research design to enhance interpretation and understanding of this research study by interviews, ethnography, and content analysis triangulated to cross-check and verify the reliability and validity of the data collected (Mcneil and Chapman, 2005). Mixed methods research can answer question that other methodologies cannot that enables the research to answerRead MoreMr. Madam Toastmaster, Fellow Members And Guest ( S )956 Words   |  4 Pagesfeelings that encourage me to keep going. The more restrictions I faced the most interest I developed in exploring prohibited events. Fortunately, the time came, when I appreciated going two times a day to elementary school. Then, walking on the streets and around the friends’ houses, I saw births of calves, goats, little lamb, foal, dogs, and cats. In addition to disagreements, I was reluctant to home’s tasks. So, I used to invent homework, and when I was required to wash the dishes, or for do everythingRead MoreAnalyzing The Psychological And Emotional Experiences Held By Commuters On Trains2884 Words   |  12 Pagesheld by commuters on trains. Various methods of observation and readings have been employed into refining the context of our research and exploring different avenues in order to quantify our knowledge of Ethnographic Data to get to the concepts. Ethnography is the study of cultural and social phenomena. It’s is described by Brian Hoey as something â€Å"equated with virtually any qualitative research project (e.g., see Research Gateway) where the intent is to provide a detailed, in-depth description ofRead MoreExample Question1605 Words   |  7 Pagesthe situation. | D. | Determine the relevant variables. | 17.  An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _________. A. | probing | B. | peeling | C. | immersion | D. | ethnography |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   18.   In the statement:   Years of sales experience is an important variable in predicting unit sales performance, what type of variable is years of experience? A. | dependent variable | B. | independent variable | C. | categoricalRead MoreNokia-Talent Management1750 Words   |  7 PagesMcGraw-Hill. Moore, KW (2010) Diversity as a competitive advantage [online], Emerald, Available from: http://www.emeraldinsight.com/learning/management_thinking/articles/moore_diversity.htm [Accessed 18/3/2011] Ho, K (2009) Liquidated: An Ethnography of Wall Street, USA: Duke University Press Walden, M and Thoms, P (2007) Battleground: Business, USA: Greenwood Publishing Group OLD Douglas MacMillan, 14 August 2008, Talent Management: How to invest in your Workforce [online], Business WeekRead MoreThe United States And The Civil War2482 Words   |  10 Pagesnatives and would kick them out of their land for selfish perupose. Beatriz Arbenz in the nineteen-seventies would go to Guatemala in a city called Santa Maria Tzeja, located in the near borders of Mexico in the West side of Guatemala. She did her ethnography there, spending three decades of recording Guatemala. She described the historical and psychological impact the community endure. One argues that such actions can be consider as a genocide, where the military exploited the indigenous Mayan communityRead MoreNyc : The Underground Heart Of The World2120 Words   |  9 Pagesduration of the train ride. It is very common to see them all enter when the train passes a certain neighborhood but they usually never stay on past a certain stop. The business workers usually board the train around 42nd street Tim es Square and rarely stay on the train past Wall Street. Much like the business workers, the school children usually board the train at Atlantic Avenue or Franklin Avenue and remain on the train until the last stop at Flatbush ave Brooklyn College. Although the business workersRead MoreI Am After School Programs2949 Words   |  12 Pageschildren and youth off the streets and under supervision and potentially prevents some risky behaviors. (Little et, al. 7) Now that we know that there is a problem with the children of today, it is time to find a solution. Among the programs helping juvenile delinquents are the after-school programs. Although I have had some experience with after-school programs, I really don’t know much about the impact they have on children. Thus, I chose this topic for my mini-ethnography report because I am wondering

Saturday Night Fever free essay sample

Recently my brother bought the original movie soundtrack of Saturday Night Fever. This CD is filled with great classic disco music like Disco Inferno by the Trammps, A Fifth of Beethoven by Walter Murphy, Stayin Alive and Jive Talkin' by The Bee Gees, and Night on Disco Mountain by David Shire, my favorite. I was amazed at the great music I was listening to. I would really recommend this to anyone who likes techo or just good music. Disco is back and just as alive as ever. Its fun; its fresh and its funky. These songs have had a long life span, and hopefully young people will open their ears to make their lives just a little longer. To all you who think that disco is old and boring, I say that you are wrong. Hey, its fun to dance to or just to listen to. If any just think of it as a really good work-out tape, thats fine too. We will write a custom essay sample on Saturday Night Fever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .

Marketing Assignment free essay sample

My chosen retailer is Pick n’ Pay which is a company owned by South African entrepreneur Raymond Ackerman in 1967. Pick n’ Pay was able to gain a large share of the market because Raymond Ackerman’s policy of putting offering customers the best value for their money before profit maximisation and various social responsibility programmes have made them a household in South Africa. Question 1 Pick n Pay bridges the following gaps: * Space. * Time. * Information. The space and time, value gaps are bridged by pick n’ pay, by establishing what the market really wants and providing consumer what they want at the right price in the right environment. -Information on products is readily available in stores during promotions and generally accessible in store. -Pick n’ Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps Pick n’ Pay has been able to establish long term relationship with consumers. We will write a custom essay sample on Marketing Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question 2 An organisation has to perform its primary amp; auxiliary marketing activities efficiently and in a timely manner to ensure that the needs/ of the customer are met. Pick n’ Pay also owns its own transportation fleet so they have more control over meeting demand on time. * Pick n Pay conducted detailed market research in order to properly serve its market as all store formats are as diverse as the geographic area they operate in, from the large hypermarkets to the express stores in petrol stations, they cater to all different market segments. Pick n’ Pay also own Boxer supermarkets which cater to low income groups such as rural areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n’ Pay products if they not satisfied with the quality, This policy enabled Pick n’Pay to gain the trust of consumer which translates into Customer loyalty. All other products offered by Pick n’ Pay have to follow certain regulations before being offered to the public. Pay has to take the necessary steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they don’t get damage before getting to the actual store so they don’t incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to cover the business. * Pick n’ Pay borrows money from banks to cover the day-to-day operations; Raymond Ackerman says many businesses that were destined for greatness failed because they didn’t have enough cash to run their daily operations. I would say Pick n’ Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote â€Å"green† issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing â€Å"good† business which means implementing sustainable practices in the work environment and doing what the business is obligated to do in terms of social responsibility. Here are some environmental initiatives have introduced: * Green Products- Products that are 100% recyclable with active ingredients that are made from sustainable,natural ingredients. * Introduced limited edition eco-friendly bags to limit the use of plastic bags * Pick n’ Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n’ Pay stores * In 2009 they opened up 3 Pick n’ Pay express stores, starting a new era of green retailing. These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder that’s why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know what’s expected of them. Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n’ Pay is its internal stakeholders which would be: * Employees * Investors * Management The business has full control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree. The market environment comprises of: * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General Public – Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n’ Pay has also implemented programmes that challenge socio economic issues such as unemployment. Here some the changes and programmes implemented to adapt to changes/trends in the macro environment: * Setting up recycling points at Pick n’ pay which in turn provides employment. * â€Å"Green† products – 100% recyclable products with natural active ingredients that don’t harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n’ Pay franchise store. * Pick n’ Pay company also recently extended its ‘Green Range’ of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.