Essay on Burger King Organizational Change - 859 Words

Burger King’s strategy is to dominate globally – goal- in the fast food market –scope - by having low cost and premium food items and efficiently producing them -competitive advantage (Mitchell). They believed that low prices would create a higher demand for their product - logic. Before they decided to restructure Burger King was structured traditionally with a full executive team, cubicles and daily cross-functional meetings. The company decided to change the architecture of their firm and use that to alter their company culture. They combined their global brand marketing department and their operations department. They believed that this would lead to â€Å"faster decision-making, increases regional accountability, and† would ensure†¦show more content†¦This being said, Burger King’s restructuring followed both theories of change – Theory O and Theory E. Theory O was more prevalent and a larger objective for Burger King, as the ke y goal was to develop organization capabilities and culture, which would ideally produce sustained high performance. One way they tried to accomplish this was by changing the desk layout, to make it simple and informal, with no dividers or ‘special’ offices. While Theory O was the key objective for Burger King, it cannot be ignored that they also used the Theory E approach, which is based more on results-driven actions and economic value. Burger King assumed this theory with their layoffs of several hundred employees. An issue Burger King faced was that there was a misfit between their competitive strategy and their architecture and culture. To correct this they fired 413 employees, Jose Tomas, head of human resources and communication, said, â€Å"‘the cuts were needed to boost Burger King’s performance.† â€Å"We want to drive efficiencies’† (McClatchy). They stopped trying to be edgy in their advertisements as it had not brought in new customers, and it did not suite a fast-food restaurant and had their TV commercials â€Å"focus single-mindedly on sights and sounds of the burger’s ingredients being washed and diced†, a marketing campaign more aligned with their strategy (Babej). They also decided to change the brightShow MoreRelatedI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies t hey use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm s growth in the marketplaceRead MoreSample Resume : Small Business Management Essay1451 Words   |  6 Pagesquality products, like as burgers, fries, drinks, muffins, etc, which are safe and reliable, but not only does the quality of the products matter, the good value for money affects the business. Vision McDonald s vision is to be the world s best quick service restaurant experience and providing them outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. †¢ Burger King In 1954 David Edgerton opens Insta Burger King in Miami, selling fire-grilledRead MoreMcdonald s, Burger King And Wendy s I Started1302 Words   |  6 PagesIndividual Assignment #1 Comparing McDonald’s, Burger King and Wendy’s I started to see some interesting aspects to their marketing strategies. First by focusing on their main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offerRead MoreHuman Resource Management : An Organization Essay1429 Words   |  6 Pagesenperienced and self-motivated employees are the gems of any company.So,if HR mangers can pick these gems from society than only it help in enhancing organizational efficiency and effectiveness in terms of achieving organizational goals. According to me there are 4 objectives which should be achieved by HR professionals in order to achieve organizational goals which are given below: 1.Staffing Objectives: It can be achieved by hiring adequate staff in the companyRead MoreMcq for Marketing951 Words   |  4 Pagesoperational planning | | | E) | staff management | | | | | | | | 2 | | Seeds of Change is a company that specializes in the preparation of organically grown frozen meals. Its _____ reads, At Seeds of Change, we re committed to making delicious foods that are healthy for you as well as the planet. | | | A) | strategic plan | | | B) | mission statement | | | C) | organizational objective | | | D) | tactical plan | | | E) | situation assessment | | | | | | Read MoreSwot Analysis: Mcdonalds vs. Burger King2969 Words   |  12 PagesSwot Analysis McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets themRead MoreMcdonalds and Burger King Essay2540 Words   |  11 Pagesemployees provided no feedback in terms of double-checking orders or communicating any delays that might occur. we did not see a manager present during our entire visit. Burger King #8226; Burger Kings goals seemed quite clear. They want to individualize each customers order and provide the fastest service possible. #8226; Burger Kings policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, YourRead MoreMcdonald s Impacts Of Globalization And Technology1315 Words   |  6 Pages Furthermore, McDonald s vision, mission, and stakeholder impacts will be presented which is essential. Globalization and Technology Change Impacting McDonald s McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. â€Å"Globalization is the increasing economic interdependence among countries and their organizationsRead MoreContempory Management Functions Essay example1152 Words   |  5 Pagescompanies today use contemporary management functions in the work place. Companies Such as subway, burger king and McDonald’s are all very structured from top to bottom of the company and people are constantly striving to think of ways to improve productivity thus maximising profits. Yang (2012), Talks about all the hugely complex mathematical equations that now go into various parts decision making in Burger King and McDonald’s. Although the equations are to complex to understand to the average person itRead MoreCsr Mcdonalds1534 Words   |  7 Pagesbring up Burger King’s CSR policy which says that â€Å"Directors, as well as officers and employees, are expected to act ethically at all times and to adhere to the Companys Code of Business Conduct and Ethics. We share the concerns of our neighbours and employees about the future of our planet and the need to protect and conserve precious resources. Each of us is responsible for ensuring that our Company conducts its business with honesty, integrity and the highest ethical standards.† (Burger King Website)

An Ethnography Of Wall Street - 986 Words

Employing a Gender Lens When looking at the issue of corporate crime, it becomes apparent that gender is a factor that can play a significant role. Within the article An Ethnography of Wall Street, it is described that because of a social hierarchy, the majority of those in CEO positions are white males while those in lower positions tend to be more females. As discussed in the documentary Inside Job, the males in corporations featured tended to be impulsive risk takers which can be related to the idea of â€Å"doing masculinity†. Using these sources, one is able to create a critique of the theory emancipation in accordance to corporate crime. Through the analysis of the documentary Inside Job and the article An Ethnography of Wall Street, it can be determined that corporations are gendered and are based around a sense of masculinity. Through the analysis of the article An Ethnography of Wall Street with consideration of gender, one can seen that gender plays a significant rol e with big corporations such as the one discussed. It is stated with Karen Ho’s article that the majority of those in higher positions such as CEOs are white male, in comparison to those in lower positions which tend to be women and minorities. Placement of the building is described by the author to illustrate the segregation of people’s ranking in the corporate based on factors including gender, race and social class. Women are typically seen more in the back office of the corporation meaning that theyShow MoreRelatedBook Review of Liquidated: An Ethnography of Wall Street999 Words   |  4 PagesLiquidated: An ethnography of Wall Street. Durham: Duke University Press, 2009. In the wake of the recent financial crisis, many commentators attempted to analyze the roots of the conflict from a political or economic perspective. Anthropologist Karen Ho, a veteran of Wall Street as well as an academic, attempted to understand the reason that Wall Street behaves the way it does in her 2009 anthropological study of American finance entitled Liquidated: An ethnography of Wall Street from a culturalRead MoreHow Does The Control Of Production Mean For The Media Produced?878 Words   |  4 Pagesthe sites and the products they generate are responsible for type of perception that consumers take from them. For example the graffiti artist Banksy’s main sites of production are public spaces, including buildings, walls and art galleries. The space that Banksy and other street artists occupy puts them in direct conflict with the state and other organizations that see this kind of installation as destructive and illegal. This conflict in itself brings prominence and publicity to the messageRead MoreLeadership And Strategic Decision Making1667 Words   |  7 Pagespolicymakers, but also the potential to mobilize resources in the future (Meyer and Staggenborg, 2007). Methodology This project will apply a mixed method research design to enhance interpretation and understanding of this research study by interviews, ethnography, and content analysis triangulated to cross-check and verify the reliability and validity of the data collected (Mcneil and Chapman, 2005). Mixed methods research can answer question that other methodologies cannot that enables the research to answerRead MoreMr. Madam Toastmaster, Fellow Members And Guest ( S )956 Words   |  4 Pagesfeelings that encourage me to keep going. The more restrictions I faced the most interest I developed in exploring prohibited events. Fortunately, the time came, when I appreciated going two times a day to elementary school. Then, walking on the streets and around the friends’ houses, I saw births of calves, goats, little lamb, foal, dogs, and cats. In addition to disagreements, I was reluctant to home’s tasks. So, I used to invent homework, and when I was required to wash the dishes, or for do everythingRead MoreAnalyzing The Psychological And Emotional Experiences Held By Commuters On Trains2884 Words   |  12 Pagesheld by commuters on trains. Various methods of observation and readings have been employed into refining the context of our research and exploring different avenues in order to quantify our knowledge of Ethnographic Data to get to the concepts. Ethnography is the study of cultural and social phenomena. It’s is described by Brian Hoey as something â€Å"equated with virtually any qualitative research project (e.g., see Research Gateway) where the intent is to provide a detailed, in-depth description ofRead MoreExample Question1605 Words   |  7 Pagesthe situation. | D. | Determine the relevant variables. | 17.  An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _________. A. | probing | B. | peeling | C. | immersion | D. | ethnography |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   18.   In the statement:   Years of sales experience is an important variable in predicting unit sales performance, what type of variable is years of experience? A. | dependent variable | B. | independent variable | C. | categoricalRead MoreNokia-Talent Management1750 Words   |  7 PagesMcGraw-Hill. Moore, KW (2010) Diversity as a competitive advantage [online], Emerald, Available from: http://www.emeraldinsight.com/learning/management_thinking/articles/moore_diversity.htm [Accessed 18/3/2011] Ho, K (2009) Liquidated: An Ethnography of Wall Street, USA: Duke University Press Walden, M and Thoms, P (2007) Battleground: Business, USA: Greenwood Publishing Group OLD Douglas MacMillan, 14 August 2008, Talent Management: How to invest in your Workforce [online], Business WeekRead MoreThe United States And The Civil War2482 Words   |  10 Pagesnatives and would kick them out of their land for selfish perupose. Beatriz Arbenz in the nineteen-seventies would go to Guatemala in a city called Santa Maria Tzeja, located in the near borders of Mexico in the West side of Guatemala. She did her ethnography there, spending three decades of recording Guatemala. She described the historical and psychological impact the community endure. One argues that such actions can be consider as a genocide, where the military exploited the indigenous Mayan communityRead MoreNyc : The Underground Heart Of The World2120 Words   |  9 Pagesduration of the train ride. It is very common to see them all enter when the train passes a certain neighborhood but they usually never stay on past a certain stop. The business workers usually board the train around 42nd street Tim es Square and rarely stay on the train past Wall Street. Much like the business workers, the school children usually board the train at Atlantic Avenue or Franklin Avenue and remain on the train until the last stop at Flatbush ave Brooklyn College. Although the business workersRead MoreI Am After School Programs2949 Words   |  12 Pageschildren and youth off the streets and under supervision and potentially prevents some risky behaviors. (Little et, al. 7) Now that we know that there is a problem with the children of today, it is time to find a solution. Among the programs helping juvenile delinquents are the after-school programs. Although I have had some experience with after-school programs, I really don’t know much about the impact they have on children. Thus, I chose this topic for my mini-ethnography report because I am wondering

Saturday Night Fever free essay sample

Recently my brother bought the original movie soundtrack of Saturday Night Fever. This CD is filled with great classic disco music like Disco Inferno by the Trammps, A Fifth of Beethoven by Walter Murphy, Stayin Alive and Jive Talkin' by The Bee Gees, and Night on Disco Mountain by David Shire, my favorite. I was amazed at the great music I was listening to. I would really recommend this to anyone who likes techo or just good music. Disco is back and just as alive as ever. Its fun; its fresh and its funky. These songs have had a long life span, and hopefully young people will open their ears to make their lives just a little longer. To all you who think that disco is old and boring, I say that you are wrong. Hey, its fun to dance to or just to listen to. If any just think of it as a really good work-out tape, thats fine too. We will write a custom essay sample on Saturday Night Fever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .

Marketing Assignment free essay sample

My chosen retailer is Pick n’ Pay which is a company owned by South African entrepreneur Raymond Ackerman in 1967. Pick n’ Pay was able to gain a large share of the market because Raymond Ackerman’s policy of putting offering customers the best value for their money before profit maximisation and various social responsibility programmes have made them a household in South Africa. Question 1 Pick n Pay bridges the following gaps: * Space. * Time. * Information. The space and time, value gaps are bridged by pick n’ pay, by establishing what the market really wants and providing consumer what they want at the right price in the right environment. -Information on products is readily available in stores during promotions and generally accessible in store. -Pick n’ Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps Pick n’ Pay has been able to establish long term relationship with consumers. We will write a custom essay sample on Marketing Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question 2 An organisation has to perform its primary amp; auxiliary marketing activities efficiently and in a timely manner to ensure that the needs/ of the customer are met. Pick n’ Pay also owns its own transportation fleet so they have more control over meeting demand on time. * Pick n Pay conducted detailed market research in order to properly serve its market as all store formats are as diverse as the geographic area they operate in, from the large hypermarkets to the express stores in petrol stations, they cater to all different market segments. Pick n’ Pay also own Boxer supermarkets which cater to low income groups such as rural areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n’ Pay products if they not satisfied with the quality, This policy enabled Pick n’Pay to gain the trust of consumer which translates into Customer loyalty. All other products offered by Pick n’ Pay have to follow certain regulations before being offered to the public. Pay has to take the necessary steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they don’t get damage before getting to the actual store so they don’t incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to cover the business. * Pick n’ Pay borrows money from banks to cover the day-to-day operations; Raymond Ackerman says many businesses that were destined for greatness failed because they didn’t have enough cash to run their daily operations. I would say Pick n’ Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote â€Å"green† issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing â€Å"good† business which means implementing sustainable practices in the work environment and doing what the business is obligated to do in terms of social responsibility. Here are some environmental initiatives have introduced: * Green Products- Products that are 100% recyclable with active ingredients that are made from sustainable,natural ingredients. * Introduced limited edition eco-friendly bags to limit the use of plastic bags * Pick n’ Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n’ Pay stores * In 2009 they opened up 3 Pick n’ Pay express stores, starting a new era of green retailing. These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder that’s why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know what’s expected of them. Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n’ Pay is its internal stakeholders which would be: * Employees * Investors * Management The business has full control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree. The market environment comprises of: * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General Public – Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n’ Pay has also implemented programmes that challenge socio economic issues such as unemployment. Here some the changes and programmes implemented to adapt to changes/trends in the macro environment: * Setting up recycling points at Pick n’ pay which in turn provides employment. * â€Å"Green† products – 100% recyclable products with natural active ingredients that don’t harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n’ Pay franchise store. * Pick n’ Pay company also recently extended its ‘Green Range’ of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.

The ride of the Elven Queen

The ride of the Elven Queen The old Bards voice rose above the hall, the single silver note bringing from his harp a respectful silence falling as his words touch all within hearing.All were there, all that could be."Quiet my children, fear not the dark, the fire is warm and stout oak does withhhold the wights and evils of night.Dream and weep, for I sing the tale of the Elven Queen, A Kings foolish pride, her silver folk, and their last ride from this world."Shadows wrapped snugly about the silent folk as his magic wove for them a vision fair and glittering, yet far and crystalline as though seen forever far away..."Proud she stood, wind tossed unbent,light of moon wan and sad.Wars long and bitter with pride, Mans hate seeming mad.Too hard the steel in Mans swift hand, too deep the thirst for Elder blood.Too many Friends and neighbors, broken in crimson mud.Chiaroscuro Gay Elven Party!Too few the babes of Elven loin, none now rest on mothers breast.Mans get drowns the world, what haven for the eldritch rest?Ob eron oh Lord, slain and fallen too, He who walked this worlds first morn, who drank the fresh made dew.Memories of Him, before the first night was made,husband, King, near God Himself,nought could ease her pain."The moon She rises, the time is come, one gate in centuries long! We leave this world of our long birth, to tread a path dark and long. Courage!For a world awaits us fair, a jewel unknown untouched, no evil awaits us there!"Turning magnificent, bright armor agleam,to face a hill of ancient Gods,great hulking ring of Eldritch stones, dance upon the sod.Arms slender shapely pale rise to touch the Moons bright hem, voices swell in angelic...

Forbes Editorial Calendar 5 Lessons For Yearly Blog Planning

Forbes Editorial Calendar 5 Lessons For Yearly Blog Planning While doing some keyword research one day for the blog, I noticed that the term Forbes editorial calendar’ was holding an unusually high ranking. What gives? Were there really that many people looking for the Forbes editorial calendar? The Forbes #EditorialCalendar: 5 Lessons That Will Make You Better At Blog Planning Curious, I did a search on my own. This is what I found: What’s so great about that, I thought? At face value, it doesn’t look like much. With a publication the size of Forbes, it isn’t much of a surprise that they plan so far in advance. But maybe there is more to it than that. What can we learn from the giants at Forbes about yearly content marketing and blog planning? Should we be doing yearly planning for our own blogs?  Here are five lessons that I learned: Lesson #1: Forbes Isn’t The Only One Who Is Pre-Planning The pre-planning and pre-publishing of the yearly editorial calendar  isn’t a new, or unique, practice. Time, Inc,  and Vogue  all have publicly available editorial calendars right on their website. Why? For most publications, the reasons are actually very business focused, rather than content focused. Most editorial calendars are found within the â€Å"media kit† section of the website, meaning that most publications see them as tools for selling magazine advertising. Simple enough, but what about the content planning implications? Recommended Reading: How Planning Your Blog Content Can Help You Get More Done 15 Tips For Planning Successful Social Media Events How To Run The Perfect Content Planning Meeting Lesson #2:  A Yearly Editorial Calendar Makes Sense There is value in taking a look at your content planning from a yearly perspective. In our own editorial calendar training, we advocate both yearly and monthly planning for most bloggers using an editorial calendar process. The idea is simple:  When you force yourself to start at the highest level and work your way down through the food chain (yearly to monthly planning), you see everything from a grand perspective and consider each detail along the way. Ask any painter–there is big value in starting with a broad brush before honing in on the details. When you see a year’s worth of content all at once, you are free to think about the big picture, without getting too focused on the individual details. This lets you create the overarching themes that your smaller (or monthly) blog posts will fit into the whole plan. Some common topics you might place on a yearly editorial calendar are: Advertising Campaigns Key Industry Events Global/National Holidays Product Launches Commemorative Months The goal shouldn’t be to load the calendar up with things to cover, or individual posts. Rather, you should be looking to find overarching content themes that will fit your content for a certain period of time. Like Forbes, it might be advisable to only select one topic/theme per month. Tip: When using a yearly planning calendar, there can be a temptation to get â€Å"locked-in† on a certain topic/theme. Resist the urge. Just because you have a selected a theme, it doesn’t mean every post has to fit. Like a traditional magazine, perhaps only 30-40% of the articles will follow the theme directly. For you, this could be equivalent to a single post each week. In a magazine, only 30-40% of the articles follow the theme directly.Lesson #3: Even Small Teams Can Benefit From A Yearly Content Plan There’s an old story about a traveler who came across three bricklayers on a scaffold. The traveler asked the first one, "What are you doing?" The first responded, "I'm earning a wage." The traveler then asked the second one, "What are you doing?" The second responded, "I'm building a wall." They are doing the same work, but which of the two is laying the better brick? The traveler then asked the third one, "What are you doing?" The third responded, "I am building a cathedral.† The lesson here is very clear- we can all benefit from understanding the bigger picture, even content teams. Good Questions To Ask Yourself: Where is this blog going? What is the larger goal? How are we achieving this plan? It's common knowledge that a team who communicates the big picture works better together. A yearly calendar should help this big-picture thinking develop within your team. All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else. ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action You might be surprised at how much big picture thinking comes out as you and your team develop your yearly editorial calendar, especially if you make it a regular part of your content planning meetings. Recommended Reading: 10 Easy Blog Post Ideas To Fill Up Your Editorial Calendar How To Kill Your Editorial Calendar And Watch Your Blog Die How To Quadruple Your Traffic With A Social Media Editorial Calendar Lesson #4: Let The Details Come Together Later The enemy of the blogger is the blank WYSIWYG editor. #blogging #contentmarketingWhen you sit down to write a blog post what usually happens? You start thinking about the individual details of that post. What will this post be about? What should I use as a headline? What will my outline be? These are important questions, but how do they play into our overall content strategy? Jumping into the details too quickly will prevent you from considering the bigger picture. Follow these steps for too long and you’ll end up without a bigger picture at all. Yearly content planning forces us to make those "big picture† decisions early when they are simple and easy to do. It’s about starting at the high level and working our way down. Choosing a monthly theme (or two) is not difficult. When it comes to planning out your posts for the month, the broad theme should make individual topic selection easier than ever before. Now, you at least have a framework for making those decisions. All you have to worry about are the details when writing the post. Put the big decisions first and that will always make the detailed decisions come easier in the end. Lesson #5: Painting With Broad Strokes Helps Your Audience Making your life easier is one thing, but how will a yearly editorial calendar impact your audience? If all goes well, planning for a year should boost your audience and grow your blog. With a yearly schedule, your audience will become more likely to connect with your content. There are a few simple reasons why this is so. 1. Relevant And Timely Content As you connect your content to the larger trends like the Forbes editorial calendar does, you will help your content become more relevant with what is going on at the time. A good example of this is a simple holiday post that I wrote for Thanksgiving a few years ago. Because we planned ahead  and pushed for an emphasis on Thanksgiving, I was able to have a detailed post ready to go when Thanksgiving came around. My post was featured on the homepage of a prominent social media blog exclusively because I was taking advantage of a current trend. Sure, the post only lasted a day or two, but it drove big traffic in the mean time. Yearly planning made the difference on that post. 2. Delve Deeper Into Topics Yearly planning should also allow you to think deeply about the themes and topic categories that matter most to your audience in a new way. This can even be used to reach out to different segments of your audience in a strategic method. For example, on this blog we occasionally rotate between writing posts for â€Å"bloggers† and writing them for â€Å"content marketers† and "editors". While they all have similarities, they really are distinct groups with unique challenges and topics to cover. By focusing on a single topic theme, we're able to reach a specific audience more directly, and build their trust in our content faster than ever before. Recommended Reading: How To Set Deadlines And Processes To Make You (And Your Team) More Efficient This Is What Happens When You Ask 12 Blog Editors About Increasing Productivity How To Actually Plan Your Blog And Save A Lot Of Time Starting Your Yearly Editorial Calendar I know what you’re thinking: This yearly editorial calendar thing won’t be so bad. Here at , we have a set of free paper editorial calendar templates that can help you start the habit of using an editorial calendar to plan your content marketing. This includes a handy template for planning out your yearly calendar. You can download them here. Of course, itself is an excellent way to set up your monthly calendar and comes with a 14-day free trial. Just saying! :) Subject To Change I’ve warned you before about the hazards that come when you plan too far ahead. This hasn’t changed, and it shouldn’t. Even the Forbes editorial calendar makes room for changes when needed. A plan doesn’t mean you can’t change your mind every once and awhile. In fact, it is probably dangerous not to. The key is to use the yearly calendar for what it does best- getting you through the big-picture strategic thinking. As you work the plan month by month, make adjustments and respond to changes in your plan. Nothing can substitute keeping your finger on the pulse of your own strategy. Plan ahead, but never let things go into autopilot.

Critique of Public Administration Research Paper

Critique of Public Administration - Research Paper Example Rubin’s article narrows down on the effect that these bureaucrats have on the budgeting process. Overall, the three articles deal with how these unelected officials have more effect on public administration and policy than the elected officials do. Summary In his article, the Critical Role of Street-level Bureaucrats, Lipsky undertakes an examination of the functions and roles, which bureaucrats perform at what he refers to as â€Å"street level†, have in the process of policy formulation, as well as the process of its implementation. While the public policy theory model traditionally assumes that choices on policy are done by the political executives elected by the electorate, with the implementation of the policy choices left to bureaucrat jurisdiction, Lipsky challenges this model. He bases his argument on his belief that since the bureaucrats at the street level possess a wider room for discretion during the performance of their work, they are actually the ones who make these policy choices (Lipsky, 2010: p4). On top of implementing them, they also create them. JQ Wilson, in his article the Rise of the Bureaucratic State, raises pertinent issues concerning the power wielded by bureaucratic agencies, as well as their lack of accountability towards the legislature and the public that formed them. He also covers the discretion that these agencies possess in carrying out government affairs. The author goes further to talk about the agencies as self-perpetuating. These self-perpetuating agencies are created by the separated powers regime, which acts to protect them from the change that is unwelcome since the major change is new legislation, which, in effect, must maneuver similar hurdles to those faced by the original law (Wilson, 1975: p9). This time, however, one hurdle they must clear is the wish of the particular agency, as well as its clients, which is raised higher. The agency, therefore, once created, becomes almost impossible to disband. Th e author concludes that this process of public power delegation to private interests that go unchallenged, as well as various factional interests, is able to set a public agenda sans modification of competing interests or scrutiny. Irene Rubin, in her article the Politics of Public Budgeting, shows how political interests beset public budgeting. She argues that this allows short-term goals to trump long-term goals interests of the public, the erosion of public and institutional capacity to deal with collective issues, and erosion of the democratic process. When Rubin presents a local, state, and federal budgeting in a framework that is competitive, he gives attention to federal issues that are reactive to power struggles between various levels and branches of government (Rubin, 1997: p190). She addresses issues such as how much autonomy is present at each government level, as well as what influence elected officials have on priorities of the government. Through an analysis of each p rocess of decision-making, she shows the coordination that is involved when passing a budget and achieving some accountability. One of her conclusions is that the public budgeting process must be divorced from politics.  Ã‚  

Marketing Strategy Essay Example | Topics and Well Written Essays - 4500 words

Marketing Strategy - Essay Example , the strengths and weaknesses of Shangri-La’s marketing strategies in terms of capturing a bigger market share will be enumerated followed by discussing how each of these factors could either directly or indirectly affect the decision making of the sales managers when it comes to the formation and implementation of its marketing strategies. In response to globalization, Shangri-La is operating its hotel and resort business on a large scale. Under the brand name of Shangri-La and Traders, the company is currently managing a total of 68 hotels and resorts throughout the Asia Pacific, North America, and the Middle East (Shangri-La, 2010 b). With more than 30,000 existing hotel and resort rooms that are available to serve the needs of domestic and international travellers, the top management of Shangri-La Hotel continuously expanded the business by building new hotels in different countries including Austria, Canada, mainland China, France, India, Macau, the Philippines, Qatar, Seychelles, Turkey, and the United Kingdom (Shangri-La, 2010 b). This particular sales and marketing strategy will prevent the company from saturating its target market. As a way of determining the characteristics of a lodging industry, it is best to use the Porter’s five forces framework as suggested by Michael E. Porter. Basically, the five major factors known as the competitive rivalry within the hotel and resort industry, threat of substitute products, threat of a new entrant, the bargaining power of the customers, and the bargaining power of suppliers enables us to determine the ability of Shangri-La Hotels and Resorts to compete in the global market. Given that the market is attractive for Shangri-La, it is most likely that the company will become profitable and vice versa. When analyzing the hotel and resort industry within the Asian market, it is best to go through the historical events that took place in the past. Back in 1920s, the hotel industry around the world experienced

My Summer Vacation Essay Example for Free

My Summer Vacation Essay The dream summer vacation of every person only comes once in a lifetime. In the summer of 2014 i had just completed my first year of college and my parents wanted to take me some where Ill always remember for my profound work. I had no clue of what their intentions were or what to even expect from them. My parents had invited just about all of our closes relatives and family friends to come along and celebrate the occasion with us. Majority of those that came brought gifts and money to encourage me to do well. Of course this made me the most thrilled person in the world, because I not only had family and friends over to celebrate but they also spent the night over for the trip my parents had put together to take us on. The following morning my Father woke everyone up at 2oclock in the morning to get situated and hit the road for the airport by 3oclock. How ironic they had everything planned out from the bathroom time to the seating in the vehicles. But yet each and every time I pampered the question in their heads as to where we were going they never answered me. Anxious to know I was, so i began thinking of all the possibilities of the places theyd consider going. I began to get drowsy from how early I woke up and all the curiosity running through my veins. After getting to the airport at 4oclock our flight finally left at 6:45am and we arrived at our destination into Fort Lauderdale, Florida. We collected our bags and was on our journey once again this time it had felt as if we had been driving forever. I had woken up to screams and shouting from almost everyone around me, yet I still had no clue as to what was going on. As my dad was trying to find a parking spot I started to look out the window in search of any clues that could help me figure out where exactly we were. Once we pasted the entrance my eyes blew up when I saw the words Carnival Cruise Lines. After seeing all the commercials with all the festivities that occur, all the famous people that appear in person, the amazing games and family activities, the theatre and food that was on board, this was indeed the place I would give the world to go to. When asked by my parents how I liked my gift, I became lost for words and could only smile for how happy and filed with joy I was.

Cloud Computing Essay -- Information Technology, Data, Security

INTRODUCTION Cloud computing has boost a large amount of interest in the IT industry. The market research and analysis firm IDC suggests that the market for cloud computing services was $16bn in 2008 and will rise to $42bn/year by 2012 (Chhabra, Verma & Taneja, 2010) .The era of cloud computing introduces a new dimension for Enterprises. The academia and research worlds have developed a keen interest into challenges and issues introduced by this relatively new concept (Sriram & Khajeh-Hosseini, 2009). As experienced by large or small companies while adopting cloud computing technology, the issues can be outlined as security, privacy, data migration as (Hosseini, et al., 2010 ). Adoption of cloud technology by enterprises especially those are using KBE (knowledge based engineering) systems are in risk in terms of migration their data over the cloud. Most enterprises are in a midst of creating, sharing, streaming and storing data in digital formats to allow collaboration , hence there is a need to continuously managed and protect the data to ensure its value and authenticity (Yale & Chow, 2011). Enterprises now acquire increasingly more information about their products, customers and partners- whether it’s stored in a cloud environment or not and failure to protect this data can be damaging. Partners and clients anticipate their information will be constantly protected before conducting business with a company. Within lay the need for complete data governance to manage and protect crucial data, which has become a key issue for the cloud (Yale, 2011). The literature review aims to address the adoption of cloud computing within enterprises those are using KBE systems and how this adoption of cloud will affect their data governan... ... this process, and it can take several months between the decision to procure hardware and the hardware being delivered, setup and ready to use. The use of cloud computing can greatly reduce this time period, but the more significant change relates to the empowerment of users and the diffusion of the IT department’s authority as pointed out by Yanosky [20]. For example, a company’s training coordinator who requires a few servers to run a week-long web-based training course can bypass their IT department and run the training course in the cloud. They could pay their cloud usage-bill using their personal credit card and charge back the amount as expenses to their employee. A similar scenario was recently reported by BP, where a group bypassed the company’s procurement, IT department and security processes by using AWS to host a new customer facing website [10].

Bowlby’s Theory of Maternal Deprivation

In this essay I intend to analyse the attachment theory of well-known British psychiatrist Dr John Bowlby. I will examine both the primary and secondary research behind the theory and look at some of the arguments against it before going on to explore the impact Bowlby’s research has had on the early years setting. Edward John Mostyn Bowlby was born in London on February 26th 1907 to a fairly upper-middle class family. His parents were of the belief that too much parental affection would in fact spoil a child and therefore spent very little time with him, as little as one hour per day.His primary care-giver was the family nanny until, when he was four years old, the nanny left. Bowlby later described this as being: â€Å"as tragic as the loss of a mother† (www. mentalhelp. net/poc/view_doc. php? type=doc;id=10104;cn=28) He was then sent away to boarding school at the age of seven. It is therefore entirely comprehensible that he became increasingly sensitive to childrenà ¢â‚¬â„¢s suffering and how it appeared to be connected to their future mental health. Bowlby began his study at Trinity College Cambridge where he studied psychology.He excelled academically and spent time working with delinquent children. He then went on to study medicine at University College Hospital and enrolled in the Institute of Psychoanalysis. Upon his graduation he began working at Maudesley Hospital as a psychoanalyst. It was while studying medicine that he volunteered in a children’s residential home and began to develop his interest in children who appeared to him to be emotionally disturbed. While working in the residential home he encountered two particular children who intrigued him.The first of these was a very isolated, affectionless teenager who had no permanent, stable mother figure and the second was a young boy of seven or eight who followed Bowlby around constantly. This led him to speculate that there was a possible link between a child’s mental health problems and their early childhood experiences. It was generally believed by many early theorists that the need to make a bond with a mother or mother substitute was part of our ‘biological inheritance’ and Bowlby’s experience and observations lead him to whole-heartedly agree.The resulting body of work and research carried out by Bowlby became known as the attachment theory. It was his firm belief that babies are ‘biologically programmed’ to be dependant on their mother. He went so far as to say that there was a ‘critical period’ in a child’s life from birth to age three where the child would be irreparably damaged psychologically by a prolonged absence from the mother. He referred to this absence as ‘maternal deprivation’. He wrote in his book, first published in 1953; Prolonged breaks (in the mother-child relationship) during the first three years of life leave a characteristic impression on the childâ€℠¢s personality. Such children appear emotionally withdrawn and isolated and consequently have no friendships worth the name† (pg 39, Bowlby J. Child Care and the Growth of Love, 1974) While working at the Child Guidance Clinic in London in the 30s and 40s Bowlby began to suspect that not only was a child’s mental health affected by the lack of bond with their mother but there may well be a correlation between delinquent behaviour in children and ‘maternal deprivation’.This led him to carry out his own study between 1936 and 1939 to try and prove this to be the case. The resulting scientific paper was published in 1946 and entitled 44 Juvenile Thieves. The study involved Bowlby selecting 88 children from the clinic. Of this group of children 44 had been referred to him for theft and 44 had been referred due to emotional problems. Half the children in each group were aged between five and eleven years of age and the other half were between twelve and sixteen. There were thirty-one boys and thirteen girls in the first group and thirty-four boys and ten girls in the second.The two groups were roughly matched for age and IQ. On arrival at the clinic, each child had their IQ tested by a psychologist and at the same time a parent was interviewed by a social worker to establish and record details of the child’s early life. Bowlby, the psychiatrist at the clinic, then conducted an initial interview with the child and parent. The 3 professionals then met to compare notes. Bowlby then went on to conduct a series of further interviews with the child and/or parent over the next few onths to gather more in-depth information about the history of the child, specifically in their early years. Bowlby considered his findings to be entirely conclusive. Of the 44 thieves Bowlby diagnosed 32% as ‘affectionless psychopaths’. He described this condition as involving a lack of emotional development in the children, leading to a lack of con cern for others, a lack of guilt and an inability to form meaningful and/or lasting relationships. Bowlby concluded that this condition was the precise reason why these children were capable of stealing.His speculation was further strengthened when he discovered that 86% of the children with affectionless psychopathy had experienced a long period of maternal deprivation in the first five years of their lives. They had spent the majority of their early years either in institutions or in hospital with little or no visitation from their parents. Interviews also showed that the majority of these children had been undemonstrative and unresponsive since approximately two years of age. Only 17% of the thieves who were not diagnosed as affectionless psychopaths had experienced maternal deprivation in the early years.Of the second group not one child proved to be affectionless and only two of them had experienced prolonged maternal separation. Bowlby concluded in the resulting paper; â€Å" There is a very strong case indeed for believing that prolonged separation of a child from his mother (or mother substitute) during the first five years of life stands foremost among the causes of delinquent character development† [Bowlby J. pg 41] Many have however argued that Bowlby’s findings were not reliable. It has been suggested that as the study was carried out retrospectively this may have tainted the results.It is possible that the parents or the children had not recalled events accurately or indeed that they had not responded truthfully to questioning in order to put themselves in a better light. Michael Rutter suggested in 1981 that some of the children in the study had never had a mother figure at all so their delinquency was not due to maternal deprivation but rather to ‘privation’ of any sort of loving attachment. Bowlby looked at research done by others which could support his own findings. He examined both animal studies done by Hinde and H arlow and Lorenz as well as child studies.He noted in particular the work of Rene Spitz and Katharine Wolf. Spitz and Wolf had observed 123 babies during the first few years of their lives while they were being looked after by their own mothers who were in prison. When the babies were between 6-8 months old their mothers were moved elsewhere within the prison for a period of three months and the babies were cared for by others inmates. Spitz and Wolf noted that the babies lost their appetite, cried more often and failed to thrive during this period of separation. Once the babies were returned to their mothers their behaviour returned to what it had been previous to the separation.These results certainly appeared to support Bowlby’s hypothesis however others disagreed. In Czechoslovakia in 1972 Koluchova wrote of twin boys who had suffered extreme deprivation. Their mother had died soon after the boys were born and their father struggled to cope on his own. At eleven months of age the boys were taken into care and were considered to be normal, healthy children. A few months later their father remarried and at the age of eighteen months the twins returned to their fathers care. Unfortunately the father worked away from home a great deal and their step-mother treated the boys horribly.They were beaten, given very little food, made to sleep on a plastic sheet on the floor and sometimes locked away in the cellar. This continued for five and a half years and when the boys were examined at the age of seven they were found to be severely mentally and physically retarded. The twins were hospitalised until they were able to be placed in a special school for mentally disturbed children. They coped well with their schooling and went on to be fostered by a very affectionate, kind lady and in her care they blossomed.By the age of 15 the boys IQ was normal for their age and their emotional health had improved immensely. Koluchova’s work would appear to demonstr ate that it is in fact possible for a child to recover from maternal deprivation in their early years if they are given the love, support and security required later in their childhood and that the results of maternal deprivation need not be permanent. Schaffer and Emerson also disputed Bowlby’s findings and argued that, although an infant needed to form a bond, children could form multiple attachments and they could benefit greatly from the attention of the extended family.They performed a study in Glasgow in 1964 where they observed 60 children from birth – eighteen months. They met with the mothers once a month and interviewed them to ascertain who the infant was smiling at, who they responded to etc. They found that many of the infants were forming numerous attachments. Twenty of the children studied were not attached to their mothers but to another adult, in some cases the father and in others another family member or even a neighbour. Schaffer states; â€Å"Ther e is, we must conclude, nothing to indicate any biological need for an exclusive primary bond† [Davenport G.C. pg 38] In 1950 the World Health Organisation, who had been following Bowlby’s work closely, commissioned him to write a report on the mental health of homeless children in post-war Europe. While researching the report Bowlby visited several countries and met with many childcare professionals and experts giving him the opportunity to look further into his theory on attachment and the importance of a strong bond between mother and child. His findings supported his thinking entirely and the report was written in six months and published in 1951, entitled Maternal Care and Mental Health.Bowlby went on to publish further papers and books and his findings and research on attachment and the mother child bond has had a profound impact on childcare in general and that of the early years setting. As Juliet Mickleburgh states in her article Attachment Theory and the Key P erson Approach â€Å"Bowlby's research is recognised as the foundation for our understanding of the centrality of making secure attachments in infancy. † [Juliet Mickleburgh, www. eyfs. info] There have been numerous changes to childcare practice since the 1940s and Bowlby’s influence must be acknowledged.It can be no coincidence that ‘family allowance’ was introduced in 1946 in the UK, the same year 44 Juvenile Thieves was published, making it affordable for mothers to stay at home with their children. Bowlby made a plea for reforms in the care of young children in hospital and advocated ‘rooming in’ where the baby stays with mother from birth in the maternity ward. Although some children’s hospitals were already extending visitation rights of parents many more followed their lead after the publication of Bowlby’s W. H. O report, ensuring that the mother/child bond remained as strong as possible.In the early years setting we hav e witnessed the implementation of the ‘Key Person Approach’ pioneered by Elinor Goldschmied. This approach recognises that an infant will be comforted by a secure relationship with one specific adult. We can now see this in practice in the nursery, each child has their own ‘Key Worker’ who has the duty of monitoring the child’s needs and development. This approach also accepts the need for parents and early years practitioners to work together rather than independently and the key worker regularly liaises with the parents regarding their child.Parents are also encouraged to become actively involved with the life of the nursery and to work in partnership with the nursery staff to provide their child with a positive, stable and stimulating learning environment. In my view as a parent and an early years practitioner I believe that Bowlby’s research has benefitted both children and families immensely. As a mother I feel that society supports my ri ght to be at home with my children until they go to school and that I am the child’s most vital resource in their early years, not only for nourishment but for their emotional development.To echo the words of John Major, Bowlby laid the foundation for mothers in the 21st century to go ‘back to basics’. As a practitioner I believe that the implementation of the ‘key person approach’ can be immensely beneficial for both the child and the parent. The child knows that there is always someone there to whom they can turn if necessary and the parent knows that there will always be someone looking out for their child in the setting and that he/she is being given the attention and care of a trained adult in their absence.I have witnessed first-hand in the nursery how a child who is upset by the departure of their mother can be comforted by the attention of their key worker. I have also observed how the key workers are constantly monitoring the children to pin point any needs, to witness the achievement of developmental milestones and to document this for the parents in the form of the Personal Learning Plan, a written and photographic record of the child’s achievements within the setting.In conclusion, although there have been arguments against Bowlby’s research methods many professionals agreed with his findings regarding the importance of a secure attachment in the early years. These findings, and undoubtedly those of others in the field, have led to positive reforms in childcare. As we progress through the 21st century women are feeling the need, either for financial reasons or the belief that they too have the right to work, I find myself asking will society continue to regard the bond between a mother and her child as paramount or will ‘maternal deprivation’ increase and society as a whole be damaged as a result?Bibliography www. mentalhelp. net/poc/view_doc. php? type=doc;id=10104;cn=28 Bowlby J. 1953. Ch ild Care and the Growth of Love, 2nd ed, England, Pelican Books Davenport G. C 1994. An Introduction to Child Development, 2nd ed, London, Collins Educational www. eyfs. info/articles/article. php? Attachment-Theory-and-the-Key-Person-Approach-66 .

Retaining Top Performers During Change

According to Judith Ross, â€Å"coping with change is a permanent part of the manager’s job†. Since this is an established fact, one would expect that manager would strive at retaining the top performers – those that have been instrumental to the growth of the company before the period of change. However, it would be shocking to note that often times than not, these top performers are not retained. The question here is why do managers fail to retain these strategic employees?Generally, one thing that happens when there is a change in the organization, the leaders or managers are often â€Å"too busy† handling matters that concern the paper work. Thus, they rarely communicate the essential information these top performers who in turn make different interpretations to what they are seeing. In periods of change, the managers are under pressure and they seem to worry more on the structure rather than those employees that made the structure.Therefore, Top perfo rmers are left to navigate their way through the happenings in the company and because these set of employees are passionate about their careers; they are forced to look elsewhere because they see no future, assurance in the restructuring. Furthermore, when managers do not communicate effectively to their employees, especially those top performers, there are unintended consequences. From my experience from the paper, I discovered that in times of change, when managers do not communicate the specifics to their employees, they are forced to imagine the worst that can happen and decide on this.These consequences should be a source of concern to organizations because these top performers are the backbone of the organization. Personally, if I were the manager in my organization, whenever there is change, the first people I would do is to sell the change to my top performers. I would explain the why, the how, and the specifics. I would immediately involve them in the change. Reference: Ro ss, J. (2006). Retaining top performers during change. Harvard Business Review.

taiga essays

taiga essays The taiga is the largest biome. The taiga is primarily a coniferous forest like the temperate rainforest, but the taiga is located between 50 degrees latitude north and the Arctic circle. Many coniferous trees grow in the taiga. The taiga has fewer animal species than the tropical or temperate deciduous forests. The taiga is very, very cold in the winter. But when the warm summer comes, the ice and snow melt. The sun shines for days in the summer, because the taiga is near the top of the world. Insects breed in the melting water. Birds come to the taiga to nest and lay their eggs in the spring and to eat the plentiful insects. In the taiga, the average temperature is below freezing for six months of the year. Total yearly precipitation in the taiga is 12 - 33 inches. Although the cold winters have some snowfall, most of the precipitation comes during the warm, humid summer months. Because of the tilt of the earth on its axis, in the taiga you'll find long nights in the winter and long days in the summer. During the summer months, the taiga fills up with millions of insects. Birds, who eat insects, migrate every year for the plentiful food supply. The taiga is prone to wildfires. Many trees have adapted to this by growing thick bark, which can protect a tree from a mild fire. Because of cool temperatures decomposition is slow in the taiga. Undecayed vegetation builds up on the forest floor, making it feel like a sponge. Since decomposition is slow, the soil is thin and lacking in nutrients. Trees grow taller where warmer temperatures allow for faster decompostion or by streams and rivers which carry nutrients from higher ground. There is not much diversity in the taiga. Evergreen trees reign supreme miles upon miles of the exact same species are tree is often the case in the taiga. Most trees in this biome tend to grow in dense patches of one or a few species. Spruce, hemlock and fir are the primary trees of the t...

Chemical Structures Chemistry Images

Chemical Structures Chemistry Images Find chemistry photos and pictures, including molecular structures, images of glassware, gemstones, safety signs, elements, and famous scientists. Chemical Structures  Ã‚  Ã‚  Alphabetical Index of Molecular Structures - A through Z index of molecular structures.  Ã‚  Ã‚  Functional Groups - Functional groups are groups of atoms responsible for characteristic reactions in organic chemistry.  Ã‚  Ã‚  Molecular Geometry - Three-dimensional ball-and-stick representations of VSEPR molecular geometry configurations.  Ã‚  Ã‚  Amino Acids - Molecular structures of twenty natural amino acids.  Ã‚  Ã‚  Chemical Reactions - Diagrams of molecules in chemical reactions.  Ã‚  Ã‚  Drugs - Molecular structures and photographs of legal and illegal drugs.  Ã‚  Ã‚  Steroids - Molecular structures and photographs of the steroid hormones.  Ã‚  Ã‚  Vitamins - Molecular structures of the vitamins. Elements  Ã‚  Ã‚  Element Photo Gallery - Photos of the chemical elements, primarily public domain.  Ã‚  Ã‚  Elements in the Human Body - Photos of elements in the body, with descriptions of the biochemical role of the elements.  Ã‚  Ã‚  Printable Periodic Table - This is a collection of different periodic tables that you can save and print. Crystals, Minerals Gemstones  Ã‚  Ã‚  Crystal Lattices - Diagrams of the Bravais crystal lattices or space lattices.  Ã‚  Ã‚  Crystal Photo Gallery - Photos of crystals. Some are natural minerals and others are crystals that you can grow yourself.  Ã‚  Ã‚  Mineral Photo Gallery - Photos of minerals. Some are in their native state. Others are polished mineral specimens.  Ã‚  Ã‚  Snow and Snowflake Photo Gallery - Water crystals are absolutely beautiful!  Ã‚  Ã‚  Sugar Crystals Rock Candy - Images of sucrose, sugar, and rock candy.  Ã‚  Ã‚  Emerald Hollow Mine - Photographs of the sluice and creek at the Emerald Hollow Mine in Hiddenite, NC, plus pictures of some of the minerals and gems found there.  Ã‚  Ã‚  Hawaii Chemistry - A look at the geochemistry of Hawaii, including volcanoes and the different types of sand on the beaches. Photos of People  Ã‚  Ã‚  Famous Chemists - Photographs of scientists, inventors, and engineers who made important contributions to the field of chemistry.  Ã‚  Ã‚  Nobel Prize in Chemistry - Photos of the winners of the Nobel Prize in Chemistry.  Ã‚  Ã‚  Women in Chemistry - Photos of women who made discoveries or contributions to chemistry. Signs Symbols  Ã‚  Ã‚  Alchemy Symbols - Gallery of alchemy symbols for the elements and other matter.  Ã‚  Ã‚  Safety Signs - Collection of safety signs that you can print for your own use. Glassware Instruments  Ã‚  Ã‚  Glassware - Photographs of glassware with descriptions of how the pieces are used.  Ã‚  Ã‚  Lab Equipment Instruments - Collection of photographs of different scientific instruments.  Ã‚  Ã‚  Drug Paraphernalia - Items used for using or concealing illegal drugs. Other Chemistry Images  Ã‚  Ã‚  Alchemy - Learn more about alchemy and the history of chemistry.  Ã‚  Ã‚  Nuclear Tests - This photo gallery showcases nuclear tests and other atomic explosions.  Ã‚  Ã‚  Science Projects - See how science projects look, then learn how to do them yourself.  Ã‚  Ã‚  Periodic Tables - Collection of different types of periodic tables of the elements.  Ã‚  Ã‚  Fire Flames - Fire and flames are the visible result of combustion. Heres a look at some fire, flames, and pyrotechnics.  Ã‚  Ã‚  Dry Ice Projects - This is a collection of photos of dry ice and science projects you can do using dry ice.  Ã‚  Ã‚  Free Science Fair Project Pictures - This is a collection of images that you can use for your science fair project.  Ã‚  Ã‚  Fluorescence Phosphorescence - Photos and descriptions of fluorescence and phosphorescence.  Ã‚  Ã‚  Lightning Plasma Photo Gallery - Photos of lightning and other electrical discharges as well as natural and manma de examples of plasma.  Ã‚  Ã‚  Science Clipart - Collection of science clipart in gif format.   Ã‚  Ã‚  Science Pictures s of different types of luminescence and materials that glow in the dark.  Ã‚  Ã‚  Spectra Spectroscopy - These are spectra and images that relate to spectroscopy.

Energy sources and the interchangeability of energy, propose a Essay

Energy sources and the interchangeability of energy, propose a replacement for fossil fuels (petroleum, coal, natural gas), as - Essay Example Each source has its own characteristic significance and one needs to identify its suitability based on local possibilities and circumstances (Renewable energy sources in the United States 2011). Hydropower Hydropower means using water to produce electricity. This is a clean way of producing electricity. Small and big dams both can be used to turn turbines. Hydropower is suitable where ever flowing waters from rivers are available. Currently, around 7% of the electricity in the US is produced by hydropower sources. Major hydropower projects in the US are located on the Colorado River, the Tennessee Valley. Solar Energy Sun is the most potent source of renewable energy. Efficient solar technologies can give the most viable solution to the world energy needs. Technologies to harness this particular source are advancing rapidly. In the US, summer is the most appropriate season to harness solar energy due to longer daylight hours and a high angle. California State in the US boasts several solar installations and solar energy so harnessed is clean and nonpolluting. Wind Power Wind is yet another renewable source of energy that is clean and available most part of the year. Coastal regions where wind velocity is greater than normal are most suitable for Wind turbine installations. The western part of the US is the most potential region where winds velocity is high. Wind turbines are usually installed at higher altitudes to harness continuous but less turbulent stream of winds. Currently, wind energy meets only 1 percent of the total energy needs of the country but its use has been rising rapidly. Geothermal Power Geothermal source of energy uses Earth's heat to produce electricity. Geothermal source of energy is available continually in certain regions of the US and it is based on the premise that temperature inside our earth is fairly constant throughout the year. The various technologies are in use and those can be described as geothermal heat pumps, deep reservoirs and direct-use systems. Geothermal power plants recover heat from water or steam to convert it into electricity. Heat pumps are used for heating purposes at residential and commercial buildings. Binary-cycle geothermal power plants can use water with even moderate temperatures – in the range of 38 to 149 degree centigrade; thus, it has been economical to harness this clean source of energy. Nevada, Hawaii, Utah and California in the US are known to have geothermal power plants in operations. Biomass Power Biomass or Biopower is the second largest source of energy among renewable in the US. Available biomass such as grassy or woody plants, food crops, residues from farms, organic wastes obtained from municipalities and industries are used as direct heating or to produce electricity. Since Biopower is available from plant sources, it can be produced in any part of the country. Biomass self-balances carbon release in the environment hence is nonpolluting. A Clear Case of Respons ible Stewardship and Integrity While buying fossil fuels, one is paying only for a commodity and does not compensate for environmental degradation and health damages caused to fellow citizens. Using any of the renewable sources of energy and discarding the use of fossil fuels firmly establishes that we not only respect our environment but are deeply concerned with preserving the same for our future

Project Task-List Essay Example | Topics and Well Written Essays - 500 words - 2

Project Task-List - Essay Example Additionally, the project aims at the creation of a supportive environment and relevant training materials for the training to be conducted. The scope of the project is limited to the organization of the meeting as well as the arrangement and preparation for the travel and accommodation of the people to attend from the various regions. Of course, this involves the process of sourcing for the necessary resources to facilitate the training. The preparation for the meeting requires the decision on the offsite venue and the accessible locations for accommodating the people attending the meeting. The tasks involved in the project are broken down into subtasks in a work breakdown structure to integrate the timing of the project tasks and the available resources. This is shown in the chart presented in table 1 below. Most of the resources in this project are in monetary terms. With the exception of the stationery and the public address system, all other resources required for project demands availability of funds. The approximated values of find requirement are presented in the work breakdown structure in table 1 above. The deliverables required out of the project include a sound training plan for the offsite workshop, indicated or measured by the number of topics prepared and the marks scored by the people attending the meeting in the evaluation. The second deliverable is a report of attendance showing the number of people who attended the training, the accommodations available and the utilized facilities. The final deliverable expected out of this project is the summary of the project plan, showing a descriptive statistics of the resources required, time consumption and starting date of every

Event Essay Example | Topics and Well Written Essays - 500 words - 1

Event - Essay Example The event began with a salutation from our group leader followed by a few welcoming remarks and an introduction of the speaker as well as the members present and the purpose of the events. Just from this introduction I learnt the importance having an organisation of order of doing things and pulling the attention of participants in ensuring the success of any event. The speaker of the day took up from the introductions and went straight to the main objective. He described to us his life from childhood, what he has been thorough and the candid sacrifices and steps he has had to make while eyes remained set on the object of achieving success. According to the speaker ownership is a critical factor of success be in general life, academics or entrepreneurship. He emphasised the importance of persons taking the full responsibility of their life. I learnt that everything we do must be done for a purpose and in order to succeed we must always be willing to pay the price of our dreams. Staying focussed and becoming a subject matter expert in the field of interest are two other essential elements of success. The speaker also spoke about having a game plan for attaining personal or organisational goals, never giving up and being timely as crucial elements of success. In my reflection on the event therefore I think success is largely out of personal efforts and not the support of others. Even to be supported one must put an effort in winning this support. There will always be challenges in everything we do but the secret is to stay focussed and objective. This calls an understanding our purposes and goals as well as the effects of our actions to others. Being decisive and ethical in our decisions can really help us win the support of others both in life, business and as leaders and once there is the support then people share common visions and goals of success. This I think will be

Types Of Cogeneration System

Types Of Cogeneration System Cogeneration which is also known as combined heat and power, can be described as two different forms of energy being generated from one single energy source. These two different forms of energy are usually thermal and mechanical energy. These two types of energy are then used for different functions. The mechanical energy is usually used to produce electricity through an alternator, or else to work rotating equipment such as compressors, motors or pumps. Thermal energy on the other hand can be used for the production of hot water, steam, hot air for dryers or also another typical use is for chilled water for process cooling. The main advantage of cogeneration is the overall efficiency of energy, which in some cases can be as high as 85 per cent. Another advantage of cogeneration is also the fact that it helps reduce the emissions of greenhouse gases and pollutants. Therefore, cogeneration is basically the use of a heat engine or else an entire power station to generate both electrici ty and heat simultaneously. A fact is that all power plants emit a considerable amount of heat during the process of generating electricity. Therefore, by using this fact, cogeneration is used to capture and use some, or even in some cases all, of this emitted heat for heating purposes. Types of cogeneration systems These days, a number of different cogeneration systems are used, namely the following: Steam Turbine Cogeneration System Internal Combustion Engine Cogeneration System Gas Turbine Cogeneration System Steam Turbine Cogeneration System Two different types of cogeneration systems are widely used, which are: The backpressure steam turbine The extraction condensing type steam turbine One would have to make a distinct choice between the two. This choice depends on a number of factors, which include the quantities of power and heat, economic factors, as well as the quality of heat. Also, another type of steam turbine cogeneration system is the extraction back pressure turbine which is normally used where the end result needed in thermal energy at two different temperature levels. On the other hand, the condensing type steam turbines are usually used when the heat rejected from a process will be finally used to generate electricity. So why use steam turbines and not any other type of prime mover? This would give the user an option of using a large variety of conventional and alternate types of fuel, such as biomass, fuel oil, natural gas, as well as coal. In order to optimize heat supply, the power generation efficiency of the cycle in some cases may not be as good. Steam turbines are therefore mostly used in cases where the demand is greater than 1MW up to hundreds of MW. Therefore, due to the inertia in the system, steam turbines are not suitable for areas with intermittent demand. Internal Combustion Engine Cogeneration system When comparing to other cogeneration systems, this system has a higher power generation efficiency. The two sources of heat for recovery are the exhaust gas at high temperature as well as the engine jacket cooling water at a low temperature. This type of system is more widely used in areas and facilities which consume a small amount of energy because heat recovery is efficient for smaller systems. Therefore it is widely used in facilities which have a greater need for electricity than thermal energy and also in places where the quality of heat required is not high. Even though the most common type of fuel used is diesel, this type of system can also operate with natural gas or heavy fuel oil. Another fact about this type of system is that, unlike gas turbines, it is not sensitive to changes in ambient temperature, therefore this makes it an ideal machine to use for intermittent operation. Gas Turbine Cogeneration Systems Gas turbine cogeneration systems can be used to generate all or in some cases part of the actual requirement of energy needed by the plant. In this type of system, the energy released at high temperature through exhaust can be recovered and used for certain applications of heating and cooling. Even though the most common means of fuel used is natural gas, in some cases other fuels like light fuel oil and diesel are also used in such a system. The range of gas turbines usually varies between a few MW to 100MW. Due to certain factors such as a greater availability of natural gas, a big reduction in installation costs, greater environmental performance, as well as a fast and large progress in technology, gas turbine cogeneration systems are the best developed systems in recent years. The following are some advantages of using a gas turbine cogeneration system: Gas turbines have a short start up time Gas turbines provide flexibility of intermittent operation At high temperatures, more heat can recovered Also, in case of the heat output being less than what is required, and in order to ensure that the thermal output efficiency is kept high, natural gas is used by mixing additional fuel to the exhaust gas. In the case of more power being required at the site, it is also possible to use what is called a combined cycle, which entails a combination of both steam turbine and gas turbine cogeneration. The steam which is being generated from the exhaust gas of the gas turbine is passed through either a backpressure steam turbine or an extraction condensing type steam turbine, which in turn will generate more power. Also, the exhaust from the steam turbine will also provide an amount of required thermal energy. Classification of system How does one classify a cogeneration system? These systems are usually classified according to the sequence of energy use as well as the operating procedure used. Therefore, a cogeneration system can usually be classified as either one of the following: A topping cycle A bottoming cycle The system is known as a topping cycle when the fuel supplied is first used to produce power, and then later in the process to produce thermal energy. The thermal energy in the system is used to satisfy process heat or other thermal requirements. Topping cycle cogeneration is the most widely used type and is nowadays the most popular type of cogeneration system. On the other hand, in a bottoming cycle the primary fuel is used to produce thermal energy at a high temperature. The heat rejected in the process is then further used to generate power through a recovery boiler as well as a turbine generator. Nowadays, bottoming cycles are widely used for manufacturing processes that require heat at high temperatures in furnaces, and also reject heat as very high temperatures. Even though they are used in the list mentioned below, bottoming cycle plants are less common and not used as much as topping cycle plants. A bottoming cycle is used in the following types of plants: Cement industry Steel industry Ceramic industry Gas and petrochemical industry Topping Cycle Cogeneration Systems Combined Cycle http://htmlimg1.scribdassets.com/73nqb7y9fk14zby9/images/6-c5da667d2f.jpg Extract from http://www.scribd.com/doc/65871557/Cogeneration This type of system includes a gas turbine or diesel engine which produces electrical or mechanical power followed by a heat recovery system/boiler which is used to generate steam and drive a secondary steam turbine. Steam Turbine http://htmlimg1.scribdassets.com/73nqb7y9fk14zby9/images/6-c5da667d2f.jpg Extract from http://www.scribd.com/doc/65871557/Cogeneration This type of system generates electrical power as well as process steam by burning fuel to produce high pressure steam, which is then passed through a steam turbine to produce the power needed, as well as using the exhaust from the turbine as low pressure process steam. Internal Combustion Engine http://htmlimg1.scribdassets.com/73nqb7y9fk14zby9/images/6-c5da667d2f.jpg Extract from http://www.scribd.com/doc/65871557/Cogeneration This type of system includes heat recovery from an engine exhaust and jacket cooling system flowing to a heat recovery boiler, in which it is converted to process steam or hot water for further use. Gas Turbine http://htmlimg1.scribdassets.com/73nqb7y9fk14zby9/images/6-c5da667d2f.jpg Extract from http://www.scribd.com/doc/65871557/Cogeneration This type of system is known as a gas turbine topping system. A natural gas turbine drives a generator to produce electricity. The exhaust from the turbine is passed through a heat recovery boiler which is used to generate process steam as well as process heat. Bottoming Cycle System http://gotoknow.org/file/khunchailek/topping.gif Extract from http://www.gotoknow.org/blogs/posts/183558 In this type of system, fuel is burnt in a furnace to produce synthetic rutile, which is a mineral. The furnace produces waste gases which in turn are used in a boiler to generate steam. This steam is then used to drive a turbine to produce electricity through a generator. Selection of cogeneration system The following factors are taken into consideration when trying to select what type of cogeneration system should be used: Base electrical load matching Base thermal load matching Electrical load matching Thermal load matching Heat to power ratio The quality of thermal energy needed Load patterns Fuels available Trigeneration Trigeneration is known as the process of generating three different types of energy in a combined manner. These three different types of energy are electricity, heat and cooling. All these are simultaneously produced from a fuel source referred to as combined heat power and cooling. Therefore, in other words, trigeneration takes the process of cogeneration of heat and electricity to another level, with the utilization of wasteheat for purposes of cooling with the use of an absorption chiller. A trigeneration system is basically the integration of two types of technology, namely the cogeneration system as well as cooling technology which is done through compression or absorption systems. As mentioned earlier in the document, the two most widely used types of cogeneration are through gas reciprocating engines and combustion engines. Though, fuel cells are also being used in the integration of trigeneration. Natural gas, due to being reliable, having low environmental effects, having low maintenance costs, as well as being efficient, is currently the best fuel to use for trigeneration systems. It is also widely used due to the fact that it burns so efficiently in the combustion chamber ensuring lower emissions of pollutants whn compared to heavier fuels. As natural gas consists mainly of methane, it leads to lower emissions per unit of energy stored, as methane is a gas which consists of a very important characteristic, it has a high hydrogen to carbon ratio. According to the U.S. Department of  Energy in the year 2009, 2.5 billion tons of CO2 were emitted by power plants in the U.S., which correspond to 576g of CO2 per kWh.  [1]  Therefore by using trigeneration, companies and plants worldwide can have a major impact in reducing the amount of pollutants emitted. Trigeneration is considered a new type and way of generating power, which is becoming even more common in a number of countries which have a warm climate. This is due to the fact that in these countries the heating required is only needed in the winter season. Therefore a demand of electrical power, cooling as well as heating is needed in a number of different entities, such as: Universities Gyms Shopping malls Hospitals Public Buildings Manufacturing facilities Data centers A trigeneration plant is extremely similar to a cogeneration plant, the only difference being the addition of an absorption chiller, which is used to produce a cold flow using the heat recovered from the hot exhaust gases. Absorption chillers Absorption coolers are used to provide cooling using a liquid refrigerant and a heat source. By using heat, usually heat recovered from hot flue gases, absorption chillers provide cooling to buildings. The main advantages of using absorption chillers are that they use much less energy than conventional equipment as well as cooling plants and buildings without emitting harmful pollutants. The main difference between conventional electric chillers and absorption chillers is that whilst conventional electric chillers use mechanical energy in a vapor compression process to provide refrigeration, absorption chillers on the other hand use heat energy. Absorption chillers can be powered by waste heat, steam as well as natural gas. Therefore, an absorption chiller transfers thermal energy through a refrigerant from the heat source to the heat sink. Absorption systems are widely used in cooling, heating and power systems. When used with a micro turbine and engine driven generator, absorption chillers can use the waste from these components and use it to generate power, whilst also producing cooling for space conditioning. Absorption chillers therefore shift cooling in a building from an electric load to a thermal load. Different types of absorption chillers are as follows: Direct fired Indirect fired Single effect Double effect Triple effect Trigeneration is therefore a very attractive use in certain situations where all three (power, heating, cooling) needs are a must. A typical example is in production processes which demand cooling requirements. Therefore it is widely used in areas where electricity, heating as well as cooling are needed. It is important to realise that cogeneration was used in some of the earliest installations of electrical generation. Industries which generated their own power used to commonly use exhaust steam for process heating. Hotels, stores as well as large offices generated their own power and also heated up the building using waste steam. Cogeneration is still very common in certain industries, namely pulp and paper mills, chemical plants as well as refineries. In the  United States,  Con Edison  distributes 66 billion kilograms of 180  Ãƒâ€šÃ‚ °C steam each year through its seven cogeneration plants to 100,000 buildings in  Manhattan, the biggest steam district in the United States. The peak delivery is 10 million pounds per hour.  [2]   How does the New York steam system work? This system is a district heating system which uses steam from steam generating stations and is distributed under the streets of Manhattan. This steam is used to either heat, cool or supply power to a number of businesses as well as apartments and other types of buildings. In my opinion this is a great initiative and way of reducing the emission of pollutants as well as increasing the efficiency of fuel usage. Con Edison is also using trigeneration for cooling in the summer months through the use of absorption chillers, a system which further increases energy and pollution savings, whilst also reducing peak electrical loads.

Shakespeares Sonnet 19 :: essays research papers

Shakespeare's Sonnet 19 In his Sonnet 19, Shakespeare presents the timeless theme of Time's mutability. As the lover apostrophizes Time, one might expect him to address "old Time" as inconstant, for such an epithet implies time's changeability. But inconstant also suggests capricious, and the lover finds time more grave than whimsical in its alterations. With the epithet "devouring" he addresses a greedy, ravenous hunger, a Time that is wastefully destructive. Conceding to Time its wrongs, the lover at first appears to encourage Time to satisfy its insatiable appetite. Indeed, he familiarly addresses Time as "thou" as he commands it harshely to "blunt, n "make the earth devour, n "pLuck," and "burn." Not onLy are the verbs "blunt,n npluck," and "burn" linked by assonance, but also by their plosive initial consonants, so that the Lover's orders sound off Time's destructiveness as well. Each line offers a different image of Time at work: on the lion, the earth, the tiger, the phoenix-bird. Time is indiscriminate in its devouring. In the second quatrain, the lover grants to Time its own will: "And do whate'er thou wilt, swift-footed Time," acknowLedging priorly that in its fleet passage Time does "Make glad and sorry seasons. n For the first time one sees Time in other than a destructive capacity--in its cycLical change of seasons, some Time does "make glad" with blooming sweets. So the lover changes his epithet from devouring to swift-footed, certainly more neutral in tone. For now the lover makes his most assertive command: "But I forbid thee one most heinous crime. n The final quatrain finds the lover ordering Time to stay its antic "antique pen" from aging or marring his love. It is a heinous crime to carve and draw lines on youth and beauty. ere the Lover no Longer speaks with forceful pLosives; his speech, for all the appearance of imperative command, sounds more

Gothic Themes in Edgar Allen Poe’s “the tell-tale Heart” Essay

In â€Å"The Tell-Tale Heart,† Edgar Allan Poe revolves the story around a raving individual and the object in which he obsesses over. This theme of insanity is progressed throughout the entire story by Poe’s style of gothic writing. Gothic-style writing is defined by using these elements: abnormal psychological behavior, creating a gloomy or threatening atmosphere, connections between the setting and its characters’ thought processes or behavior, and supernatural components. Poe’s usage of these gothic elements builds up the central theme in the â€Å"The Tell-Tale Heart.† Poe’s major element of gothic literature, which establishes the main theme of insanity, is the use of abnormal psychological behavior. The narrator proves his insanity at the very beginning by ranting about his nervousness and states his fear that the reader will assume he is mad, â€Å"How, then, am I mad? Hearken! And observe how healthily–how calmly I can tell you the whole story,† (The Gold-Bug and other tales*, pg. 74). The mere fact that he is afraid of being thought of as a madman does not prove that his psyche is abnormal. Poe manifests the narrator’s insanity by having him state that his preconceived murder has no purpose, â€Å"It haunted me day and night. Object there was none. Passion there was none,† (GB, pg. 74). The reader can see the narrator’s madness again after he divulges his plan to the reader, stating, â€Å"Ha!–would a madman have been so wise as this?† (GB, pg. 74). Eventually the narrator’s mind g ets the best of him and he kills the old man, but afterwards, his attitude is down right odd and sadistic, â€Å"In an instant I dragged him to the floor, and pulled the heavy bed over him. I smiled gaily, to find the deed so far done,† (GB, pg. 76). By having the narrator smile after killing the old man, Poe creates a picture of a raving lunatic in the readers’ mind. As the plot heightens, so does the narrator’s dementia. Police officers arrive at the narrator’s home shortly after he has finished disposing of the body. Feeling supercilious, the narrator invites them in to chat; sitting directly over the old man’s dismembered body. Hearing what he thinks to be the old man’s heartbeat, the narrator’s nervousness grows while he is chatting with the police officers. Poe, once again, show’s us the narrator’s insanity through his resulting actions, â€Å"I foamed–I raved–I swore! I swung my chair upon which I had been sitting, and grated it upon the boards,† (GB, pg. 77). The reader can really see the  climax of the narrator’s abnormal psyche when he actually thinks that the police of ficers can hear the beating heart too, â€Å"They heard!–they suspected!–they knew!–they were making a mockery of my horror!† (GB, pg. 78). In â€Å"The Tell-Tale Heart† Poe creates this kind of dismal and frightening atmosphere that is traditional to gothic style writing. By choosing dark or depressing words, Poe creates a dreary mood for the reader. This mood then reflects upon the characters’ thinking in the story. The narrator describes the old man’s eye, his fixation throughout Poe’s story, â€Å"One of his eyes resembled that of a vulture–a pale blue eye, with a film over it. Whenever it fell upon me, my blood ran cold,† (GB, pg. 74). The vulture is a creature of death, and by using this animal instead of another, Poe creates the sense of true evil, not just any old, ugly eye. The word pale gives the eye a quality of dullness or lifelessness, both of which have negative connotations; the film over the eye makes it repulsive to the reader, adding to the full effect of how grotesque this eye really was to the narrator. The reader can perceive from the mood that Poe creates in the story, what is going on in the mind of the narrator. The way that Poe has the narrator describe this eye shows the absolute hatred that he feels towards this eye. It gives the reader insight as to why the narrator is plotting this horrible murder. Each night, the narrator explains, how he goes into the old man’s room, describing it as â€Å"black as pitch with the thick darkness,† (GB, pg. 75). Poe writes the story so that the entire plot occurs at night, during this ‘thick darkness’, making the narrator’s motives even more frightening. The atmosphere surrounding the narrator also reflects upon his emotions. He is about to commit murder, and action full of darkness and hatred, and Poe places the story in a dark, frightening setting instead of during the day or in the light of the narrator’s lantern. This feeling of fright is again created for the reader, by Poe, when the narrator goes into the old man’s room, startling him, â€Å"And it was the mournful influence of the unperceived shado w that caused him to feel–although he neither saw nor heard–to feel the presence of my head within the room,† (GB, pg. 76). Emptiness and a mechanical like quality set the tone for when the narrator speaks of the old man being dead and what he did with the dead remains, â€Å"he was stone, stone  dead†¦First of all I dismembered the corpse. I cut off the head and the arms and legs,† (GB, pg. 76). That quote alone is enough to frighten any reader, and that is exactly what Poe is aiming for by using this particular gothic writing technique. The reader can again see into the mind of the narrator. He is devoid of feeling for this old man, stating that the old man is ‘stone dead’; further more, he meticulously explains the steps of ridding himself of the body after murdering the old man. Poe’s last gothic writing technique to enhance the theme of insanity is the use of supernatural components throughout the story. By having the eye torment the narrator until he viciously murders the old man, Poe is bringing a supernatural aspect into â€Å"The Tell-Tale Heart.† The narrator’s hatred for the old man’s eye is unexplainable, and the narrator himself does not even know why he came up with the idea, â€Å"It is impossible to say how first the idea entered my brain,† (GB, pg. 74). This eye almost possesses the narrator, becoming the driving force of his insanity. Another aspect of the supernatural at work in Poe’s story is when the narrator hears the beating of the old man’s heart in his own ears. It’s obviously impossible to hear the beating in the intensity at which the narrator describes it, â€Å"the sound would be heard by a neighbor,† (GB, pg. 76), but Poe adds this sentence to enhance the story’s supernatural aspect. Right after the narrator killed the old man, he could still hear the heart beating, again this feat is impossible, â€Å"for many minutes, the heart beat on with a muffled sound,† (GB, pg. 76). Even after the beating stopped, according to the narrator, it began again, once the police arrived. Poe makes it clear that the beating heart is not just the narrator listening to his own heart, or imagining the sound in his head, â€Å"until, at length, I found that the noise was not within my ears,† (GB, pg. 77). An unexplainable noise that grows louder and louder can only be the work of the supernatural. For the narrator even believes that the police officers can hear the beating too, and are making a mockery of his horror. Poe cleverly intertwined this idea of the supernatural, a gothic writing element, to intensify the lunacy of his main character. Throughout his short stories and poems, Poe uses the technique of gothic writing. In â€Å"The Tell-Tale Heart† Poe contributes to his main theme by  directly using certain gothic writing elements. More specifically, Poe uses the supernatural, gives his character an aberrant psyche, and creates a murky and chilling atmosphere that also directly correlates with the characters behavior and thinking. SUGGESTIONS: Paragraphs need to be broken up more. A little wordy NOTE: all quotations are taken directly from â€Å"the tell-tale Heart† This is an analysis of Poe’s story and his use of gothic theme writing.